Wednesday, March 18, 2020
18A – Create a Customer Avatar
The customer for my pen that works on paper and on touch screen devices would be affluent in technology. They need to use iPads, tablets, or touch screen laptops. This would lead me to believe my target demographic is young business people or students. Both these types of people switch back and forth between handwritten note taking and touch screen devices. This type of person will be organized and friendly. They probably watch The Office on Netflix while drinking their coffee. Due to the expensive nature of iPads and other touch screen devices my customer has the extra money to spend on two-in-one pen. As a student I have a lot in common with this customer. This idea was inspired by frustration of switching back and forth between writing devices while I work on school work. I do not think it is a coincidence that I am related to my potential customer. Other students I have spoken with are also interested in the idea.
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Hi Ashton,
ReplyDeleteGreat work with this avatar and your prototypical customer. I also don't think it is coincidence because we think of ourselves when we think of this type of customer. Great work!
Ashton,
ReplyDeleteI think you did a great job identifying the target demographic for your product. I completely agree with your assessment that your customer basis would be students or young business people, as I can definitely see the logic you used when selecting them. I also think you did a great job characterizing the prototypical customer, and I certainly know the exact demographic you’re talking about in your post.
Great work!