19A – Idea Napkin No. 2

1) You. 

I am a second year business major at the University of Florida majoring in business information systems. I am proficient in using technology and problem solving with computers. I have a strong work ethic and have been told I am a leader by example. I would hope to have this business on the side throughout my adult life. As my business grows I would attempt to sell it to make a lot of money. 

2) What are you offering to customers?

My product is a two-in-one pen that is usable on touch screen surfaces in addition paper. This unique pen would solve the problem of need to switch back and forth between writing utensils while using multiple methods of writing. 

3) Who are you offering it to?

This would be offered to students and business people who frequently use technology to aid in note taking, presentations. I could see this product being common in professional workplaces and universities across the nation. All my customers would be tech savy and most likely wealthy. I have gotten feedback that this pen would also be helpful to graphic designers and even fashion designers.

4) Why do they care? 

People would pay for my product due to the inconvenience of having to switch between writing utensils while writing on tablets and paper. As a student myself I would find this very useful when taking notes and doing my assignments on my ipad. It would also eliminate having to carry around to pens with you.

5) What are your core competencies?

My product would be the first of its kind which would set me apart from the traditional ball point pen. 

I believe all 5 elements of my business concept go well together. After gathering feedback on my last post I believe my range of potential customers has increased. There are many fields that use touch screen devices simultaneously with paper. I think I would need to add a few features that would increase the "why they care" element of my product.